African-American music star, Akon, has been unveiled as the host of the 4th annual All Africa Music Awards (AFRIMA) billed to hold on Sunday, November 12, 2017, at Eko Hotel and Suites, Victoria Island, Lagos, Nigeria.
Goldmyne TV gathered that the Senegal-born superstar will handle the event proceedings of the live broadcast award show, which will be aired live on over 80 television stations and online platforms across the world with support from the co-host, Ms. Sophy Aiida, a Cameroonian-French entertainment broadcaster.
Named as the fifth most powerful celebrity in Forbes’s Africa list of 40, Akon is also a businessman and philanthropist, who is passionate about the African continent. He provides electricity for 15 African countries through his “Light Africa Project” and supports underprivileged African youngsters through his Konfidence Initiative. He runs music labels, Konvict Music and Kon Live Republic successfully.
Co-host Sophy Aiida is a prolific broadcaster, who is known on radio as Cameroon’s biggest-girl-next-door. Sophy was born in Paris, moved to New York where she spent 15 years before returning to Cameroon to contribute to her homeland.
Sophy has also acted in rave African French-speaking movies and has also dropped a debut single. Sophy Aiida is the co-founder of the Nakande Project, an initiative that supports the emergence of great young women through its education, empowerment and mentorship programmes. She has hosted various annuals show and events in Africa.
Meanwhile, Africa is set for the AFRIMA 2017 main awards ceremony and the AFRIMA Music Village on Friday, November 10. The Music Village is an evening of non-stop open music festival of live performances from African stars and nominees, with an audience of 40,000 people. It will also be broadcast live and produced by a prominent experiential marketing/production agency in Africa, Backstage Pro.
The 2017 Main Awards Ceremony, in association with Lagos State of Nigeria, the official host city, will be a colourful event. The event will be broadcast live across 84 countries in Africa.